National Geographic Builds on Its Recycled Fiber Commitment

Posted: June 3, 2015 in Uncategorized

National Geographic Builds on Its Recycled Fiber Commitment from Green America

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Last year, National Geographic Society (NGS) made news when it started incorporating recycled fiber paper into its flagship publication, National Geographic Magazine.  The move was big news because National Geographic is a major publisher of high quality magazines.  National Geographic’s inclusion of recycled fiber proves that a premier publisher can use recycled fiber in its paper without compromising quality.

Since then, National Geographic has increased its use of recycled fiber, and there is now 10% post-consumer waste (PCW) content in National Geographic Kids, National Geographic Little Kids, and National Geographic Traveler.  The increase in recycled fiber content sends a clear message to the magazine industry that other publishers can follow in the footsteps of National Geographic while pleasing their readers and advertisers.

Green America and Natural Resources Defense Council worked closely with National Geographic to assess the impacts of NGS’ paper use and identify opportunities to reduce its…

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