“He who rejects change is the architect of decay. The only human institution which rejects progress is the cemetery.” ~Harold Wilson
Last year Favorite Things for a CAUSE posted an article in September, “Charities must change to survive” that was originally written by our good friend Ron Stodghill from the Charlotte Observer. Ron touched on some very good points, advising charities to rethink their marketing and business plans in order to survive in our ever changing, donor retentive, techno savvy world.
We have to echo Ron’s advice, because in the recent months, we found out by talking to a few executives and officers of some local nonprofits, they are missing some crucial opportunities by simple existing and not growing. When meeting with your board members and staff during your monthly or bimonthly meetings, you should discuss your current growth assessment and immediately implement a new or revised plan of action that would generate increased revenue, continued community participation and growth opportunities for your cause.
Let’s face it, you have to ask yourself if you are milking the same donors repeatedly? Remember, you can’t continue to wear out the same people all of the time. Are you rolling out fresh ideas and events to keep your organization exciting and inviting? Are you finding that people are doing more to avoid you than support you? On the other hand, are you exploring new opportunities for your organization with your research and development committee?
Here is a checklist to see where you may have some opportunity to grow your nonprofit cause this year:
- What are your fundraising strategies for the 2011? Hopefully, you have met with your officers and members to discuss your goals for this New Year by now.
- What are you doing to increase your marketing campaign and communications?
- Are you communicating with passion and clarity to your targeted audience?
- Are you satisfied with your performance reviews?
- Does your website need updating?
- Are you updating your blog frequently each month and capitalizing on your email marketing campaign?
- When was the last time you evaluated your research data (organizational statistics) and audience census?
- Have you evaluated your financial reports and established new revenue goals and budgets for this year?
- Are you increasing your social network presence and correspondence?
These are just a few things regarding internal performance that many organizations are highly deficient in or not doing at all. Listen, in the reality of it all, just because people are fond of you, does not mean that they will automatically support your cause. If you aren’t excited and proactive about your cause, then you certainly can’t expect anyone else to be. Is it time to revamp, rekindle and reinvent your organization? Or are you already exceeding your expectations? No one knows that answer better than you do. The bottom line is, if you continue doing the same old thing, you will continue to get the same old results! The choice is yours. Now, let’s ask this question one more time: “Is it time to reinvent your nonprofit?”